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Theodor Tea Shop in Paris

Looking for the best French tea brands in Paris? Then don’t leave Paris without visiting the historical Theodor tea shop. Near Trocadero’s famous spot to photograph the Eiffel Tower, it’s near this hidden gem where we buy good tea. What’s more, their tea tins are collectable chic.

Stacks of tea tins in an old Paris shop

Above: stacks of beautiful tea tins at the historical Paris tea shop, Theodor

Theodor, One of the Best French Tea Brands

I fist discovered the teas of Theodor Paris in 2015. Thanks to my friend, Francis, after he introduced me at the Absolu Oolong’s launch at the Palais Tokyo (read my article all about it), I was hooked.

As a British tea-drinker of mainly English Breakfast, Earl Grey and the occasional Rooibos back then, discovering the Absolu Oolong was just the start of a new French tea adventure. Since then, I now buy this unique, aromatic green tea every year, as it goes so well with food – particularly cheese! Plus with their beautiful Advent Tea Calendars, they let me taste a whole new world of the finest French tea in the run-up to Christmas.

Like drinking good wine, Theodor’s speciality teas have helped me to appreciate teas’ deliciously complex aromas. Moreover, I now take the time and pleasure with my cuppa. I know, this sounds corny but it even evokes a smile. Now, after having experienced a Japanese tea ceremony in Japan, I understand more of the inspiration and spirit behind the tea master.

pastel coloured tea tins in front of French painted tiles with roosters

Historical Parisian Tea Shop

If you’re looking to buy good tea in Paris, then you’re in for a bonus on rue des Sablons (16th arrondissement). The shop is also a historical building. Previously a creamery, the decor is still testament to such a location with the ceiling and wall panels by Anselm in Rue du Roi Doré (golden king street) in the 7th.

This is where Tea Master, Guillaume Leleu started up his first shop in 2002. Since then has been taking the tea world by storm with his Theodor creations, now in 30 different countries.


Each year about 100 tons of teas personally selected from around the world (mostly from Asia) are transformed in his zen-like laboratory in the previous Singer factory in Bonnières sur Seine. Within rowing-boat distance from Monet’s gardens at Giverny, I’ve dreamed of stocking up on tins and rowing away, Monet style, down the Seine, back to Paris.

Calling himself the Insolent Parisian, Theodor’s founder, Guillaume Leleu, has us travel with him. His poetic tea descriptions finds beauty in everyday things, embodying the art of tea.

The inspiration of the Impertinent Parisian is embodied in sixteen essences that form the aromatic tea palette in an impertinent and poetic way. Impertinent, because it tempts us to take a shortcut and welcome the unexpected. Poetic, because it makes us discover shifting horizons and jostles our view and senses, provoking us to a game of desire and astonishment in disguise, while inviting us to marvel in front of the revisited daily Parisian routine.

Such essences are represented by colourful satin ribbons that make a statement around each of the characteristic tea tins – containing teas of origin, black flavoured teas, green flavoured teas, infusions named “weeds” or herbal teas.

Tea strainer with loose leaf tea and macarons

Above: Je t’aime macaron tea leaves with flavours of rose and chocolate macarons, almond, peonies and pistachio

Parisian Macaron Tea

Imagine a unique tea brew called “I Love You” – Je t’aime from Paris. What’s more, it conjures up flavours of macarons.

Je t’aime belongs to the “Teas of the Gallantry” essence, represented with a fuchsia pink ribbon. Gallantry expresses “pastry flavours tasting like fruit and candy. They will offer a flattering and indulging pleasure while remaining light and refined.”

This macaron tea has a loving green tea sister, J’aime, flavoured with notes of macaron and strawberry.

I Love You‘s pronounced fragrances are indeed pistachio and macaron. Like an alchemist in the kitchen or in a perfumery, Monsieur Leleu creates the macaron flavour by adding ingredients such as pink peony rose petals (clearly visible), bitter almond, coconut, chocolate, chopped almond pieces, and coconut shavings.

Theodor’s Different Tea Varieties

Just some examples of their vast tea selection:

  • Jour J (meaning “The Big Day”) is aptly named, as this white tea (Bai Mu Dan) has astonishing notes to resemble the flavour and sensation of rosé Champagne. Monsieur Leleu cleverly concocts this sensation by adding bits of strawberry, helianthus (or sunflower) petals and jasmine flowers, just to name a few of the magical ingredients.
  • Likewise, ingredients are added to create a black tea, Sans Complexe (no complex), with lemon and vanilla to conjure up a lemon meringue pie, while Tribute conjures up the most amazing flavours of frangipane (great with this French almond and rum tart, Le Saint-Germain).
  • Pêché-Mignon (play on French words for a delicious habit); green tea flavoured with melon and exotic fruits;
  • Carpe Diem is red rooibos tea, with “greedy” (that’s another of the 16 essences) notes of red fruits, toasted and sugar-coated almonds.
  • Blue Oolong Lotus is a unique green tea from Vietnam. What’s more, the lotus flower is used to impart a scent to the tea leaves. Placed inside the flower just before it closes at night, it takes on the fragrance of this exceptional flower.
  • Perhaps my favourite is the Oolong Milky. A partly-fermented (18%) green tea from Fujian, China, it conjures up the most buttery and milk fragrances without even a drop of milk. Great with salted caramel macarons – or any cakes served with salted caramel sauce!

Pro Tip: Just as with tasting wine, when the tea is finished, swirl the end of the tea around the cup. This way it gathers all of the wonderful aromas around the empty, fragranced teacup.

cake stand of French teacakes

Tea for Two

What do the French Eat with Tea?

The French do enjoy tea and it is increasingly popular – particularly in Paris. This is the inspiration behind my book, Teatime in Paris. After each typical French pastry or teacake recipe, I give matching tea recommendations.

Teatime in France is around 4pm – known as quatre-heures – and usually a pot of tea is enjoyed with not a ton of cakes but instead, just a simple patisserie, a teacake or 2-3 macarons.

Here are just a few examples to enjoy with a French teatime – particularly with that macaron tea:

Creamy warm rice pudding recipe using green tea

Cooking with Tea

Likewise, thanks to Theodor’s friendly staff (they also speak English for visitors), they encourage cooking and baking with tea. It’s genius.

For example:

I already tried this using Chai Tea, which works a treat in this Chai Crème Anglaise. It adds a touch of warm spice and so great with chocolate desserts. Have you tried this? Let me know what you’ve tried in the comments below.

Little teacakes and macarons with tea and peony roses

Tea in Paris

The perfect “tea gourmet”: a cup or two of I Love You, rose and chocolate macarons and some almond financier teacakes (the recipes are all in my book, Teatime in Paris: A Walk Through Easy Patisserie Recipes).

“The only way to have a cup of tea, is by loving it.”  Guillaume Leleu (Theodor)

So, next time you’re around Paris’s Trocadero, think of visiting this gem. They also sell beautiful teapots and scented tea candles. Theodor is one of France’s most fabulous tea brands in Paris and I can’t recommend them highly enough.

Incidentally, if you’re looking for afternoon tea not far from Trocadéro, then see my article on my Shangri-La teatime tour. It’s another historical building with tea involved.

THEODOR TEA PARIS
28 Rue des Sablons
75016 Paris

Metro: Trocadéro

This post is not sponsored in any way.  As always, all opinions are entirely my own.
This post was first published 22 June 2015 but has now been completely updated

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Comments (15)

Such fun tea flavors! I’m usually pretty boring with my selection, but if I was in Paris, I’d definitely give these a try! All these terrific posts have me yearning to get back to Paris 🙂

I am so hoping that you’re returning soon, Liz.

Such a nice article !
This boutique is definitely charming. And because of summer, it’s time to prepare iced teas ^^.
I already tried “Une autre idée ?” rooibos in iced mode, and everybody appreciated (passion fruit, guanabana) 🙂

Dear Francis, thanks to you I discovered this tea and now I have to try even more? What a lovely concoction this sounds. Cheers to a fruity rooibos teatime!

Thanks for the introduction Jill – need to check this out since hadn’t heard of them. Sounds magnifique.

Jean-Pierre, you would love this place. Next time you’re in Paris check it out. It’s a real treat.