Mad About Macarons, found at https://www.MadAboutMacarons.com (“Website”) is governed by the following Privacy Policy.
We respect your privacy and are committed to protecting it. This Privacy Policy informs you what personal data we may collect and how it is used. It applies solely to this Website.
WHAT INFORMATION WE MAY COLLECT AND HOW IT IS USED
Information You Voluntarily Submit to the Website: We may collect personal information such as your name and email address, for example, when you submit a contact form, leave a comment, or subscribe to our newsletter.
Information We Collect from Others: You may choose to link your Facebook, Instagram, or Google accounts, in which case we may access your name, email address, and profile picture associated with that account.
Automatically-Collected Information: We automatically collect data about your visit, including IP address, browser type, operating system, referring website, pages viewed, and the dates/times of access. We also collect information about actions taken on the Website, such as links clicked.
Cookies: We use cookies to store preferences, personalise content, and analyse site usage. You may refuse cookies by modifying your browser settings, but this may limit functionality. See more under “Cookies” below.
HOW YOUR INFORMATION MAY BE USED
We may use the collected information to:
- Operate and maintain the Website
- Personalise your experience and display content relevant to your interests
- Respond to comments and provide user support
- Send administrative emails and newsletters (you can unsubscribe anytime)
- Track and analyse performance and advertising on the Website
- Protect against unauthorised or illegal activity
LEGAL BASIS FOR PROCESSING (GDPR)
Under the General Data Protection Regulation (GDPR), we process your data based on:
- Your consent (e.g., newsletter signup or cookie acceptance)
- Our legitimate interest (e.g., website functionality, analytics)
- Legal obligations where applicable
USER RIGHTS (GDPR)
Under the GDPR, you have the right to:
- Access and review your personal data
- Request correction or deletion of your data
- Object to or restrict processing
- Withdraw consent at any time
- Request transfer of your data (data portability)
To exercise your rights, please contact the data controller for this Website, Jill Colonna: jill@madaboutmacarons.com
DATA RETENTION
We retain your personal data only for as long as necessary to provide access to our newsletter, respond to enquiries, or operate the Website efficiently. You may request the deletion of your data at any time by contacting jill@madaboutmacarons.com.
SECURITY
The Website uses SSL encryption and firewall protection. While we take appropriate technical precautions, we cannot guarantee complete security. Your use of the Website is at your own risk.
COOKIES
The Website uses cookies for:
- Personalising content
- Avoiding repeat popups or ads
- Understanding visitor behaviour through analytics
- Supporting affiliate and advertising functions
A cookie consent banner is shown on first visit. You can manage cookie settings in your browser or through the banner settings.
For more information about cookies and how to disable them, visit: All About Cookies.
THIRD PARTY SERVICE PROVIDERS
We use the following third-party tools that may collect your data:
Google Analytics: To understand how the Website is used. Captures IP address only. See Google's Privacy Policy.
Flodesk: Email provider used to send newsletters. We store your name and email. See Flodesk's Privacy Policy.
Affiliate Programs: We participate in affiliate advertising with Amazon, CJ (Expedia), and Cook’n With Class. These programs use cookies to track clicks and assign commissions. See Amazon Services LLC Associates Program.
YouTube: Embedded videos may collect your IP. You may block third-party content via cookie settings.
Hosting: The Website is hosted by WPopt. Server access is secure and restricted.
ADVERTISING
Raptive (as of June 2025)
The Website is affiliated with CMI Marketing, Inc., d/b/a Raptive ("Raptive") for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive's data usage, see their privacy statement.
Mediavine (until June 2025)
We are transitioning from Mediavine to Raptive. Mediavine has previously served programmatic advertising using cookies and may have collected data such as IP address, browser type, and device information. For details and opt-out options, see Mediavine Partners (see more below).
MAILING LIST AND TRACKING
When you subscribe to our email list, your email may contain a tracking pixel that lets us know if/when you opened an email and what links were clicked. This helps us tailor future content to your interests. No tracking data is shared with third parties.
PUBLICLY VISIBLE INFORMATION
If you leave a comment, your name, avatar, and any website link you provide will be publicly visible. Your email address will not be published.
EXTERNAL LINKS
The Website contains links to other sites not owned by us. We are not responsible for their privacy practices or content. Please consult their privacy policies directly.
OPT-OUT
You may opt out of receiving emails by clicking “unsubscribe” in any message.
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
CONTACT INFORMATION
Please contact jill@madaboutmacarons.com for any questions or concerns related to this Privacy Policy.
Last updated: 4 June 2025