WHAT INFORMATION WE MAY COLLECT AND HOW IT IS USED
Information You Voluntarily Submit to the Website: We may collect personal information from you such as your name and email address. For example, you may voluntarily submit information to the Website by leaving a comment, submitting a contact form, subscribing to an email alert, or a newsletter.
Information We Collect from Others: We may receive information about you from other sources. You may link your Facebook, Instagram, and/or Google accounts to your user profile. If you choose to link your Facebook, Instagram, and/or Google accounts to your user profile, we will receive your name, email address and profile picture associated with that account.
Automatically-Collected Information: We automatically collect certain information about you and the device with which you access the Website. For example, when you use the Website, we will log your IP address, operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the website. We may also collect information about actions you take when using the Website, such as links clicked.
Cookies: We may log information using cookies, which are small data files stored on your browser by the Website. We may use both session cookies, which expire when you close your browser, and persistent cookies, which stay on your browser until deleted, to provide you with a more personalised experience on the Website.
WHAT WE MAY DO WITH THE INFORMATION
We may use the information collected in the following ways to ensure a better experience to readers and for our own internal record keeping:
- To operate and maintain the Website;
- To create your account, identify you as a user of the Website, and customise the Website for your account;
- To send you promotional information, such as newsletters. Each email promotion will provide information on how to opt out of future mailings;
- To send you administrative communications, such as administrative emails, confirmation emails, technical notices, updates on policies, or security alerts;
- To respond to your comments or inquiries;
- To provide you with user support;
- To protect, investigate, and deter against unauthorised or illegal activity.
THIRD PARTY USE OF PERSONAL INFORMATION
The Website currently uses the following third party service providers – we may share your information when you explicitly authorise us to share your information:
Google Analytics: this service tracks Website usage and provides information such as referring websites and user actions on the Website. Google Analytics may capture your IP address, but no other personal information is captured.
Mediavine – Ad service provider.
Affiliate Programs: MadAboutMacarons is not currently a participant in affiliate advertising programs. These are designed to provide a means for sites to earn advertising fees by advertising and linking to their respective sites.
We also use different external services like external Video providers (YouTube). Since these providers may collect personal data like your IP address we allow you to block them by updating your privacy settings. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
All the data from the Website is saved on the WPopt server. The server access is secure and with limited access.
Our Website uses an SSL certificate and a firewall to protect the Website from attacks and intrusion. Much that we would like to confirm its full security, we cannot guarantee we can protect it 100%, nor can we guarantee that a visitor’s computer has no malware. We use AntiSpam Bee to protect the Website from spam.
The Website uses traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
On the Website, you may subscribe to our e-mailing list for blog post updates and for our newsletter. All mailings sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns. Because of these tracking pixels, we may see if and when you open an email and which links within the email you click. Also, this allows the Website to adapt the content of future mailings or newsletters to the interests of the user. This behaviour will not be passed on to third parties and is strictly for internal purposes only to understand what you prefer to see.
RIGHTS RELATED TO YOUR PERSONAL INFORMATION
We do not share your personally identifiable information to any third party. At this current time, the Website does not have any advertising or sponsorship from other parties.
You may opt out of future email communications by following the unsubscribe links in any of our emails.
PUBLICLY VISIBLE INFORMATION
If you leave a comment on the Website, certain information may be publicly visible. Your email address will never be available publicly. Users will see your username, avatar and website information.
LINKS TO OTHER WEBSITES
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
Last updated: 14 November 2023