Privacy Policy

This Privacy Policy sets out how Mad About Macarons uses and protects any information that you give while using (“Website”). This statement only applies to this Website.

We respect your privacy and are committed to protecting it. The purpose of this Privacy Policy is to inform you what personally identifiable information we may collect and how it may be used.


Information You Voluntarily Submit to the Website: We may collect personal information from you such as your name and email address. For example, you may voluntarily submit information to the Website by leaving a comment, submitting a contact form, subscribing to an email alert, or a newsletter.

Information We Collect from Others: We may receive information about you from other sources. You may link your Facebook, Instagram, and/or Google accounts to your user profile. If you choose to link your Facebook, Instagram, and/or Google accounts to your user profile, we will receive your name, email address and profile picture associated with that account.

Automatically-Collected Information: We automatically collect certain information about you and the device with which you access the Website. For example, when you use the Website, we will log your IP address, operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the website. We may also collect information about actions you take when using the Website, such as links clicked.

Cookies: We may log information using cookies, which are small data files stored on your browser by the Website. We may use both session cookies, which expire when you close your browser, and persistent cookies, which stay on your browser until deleted, to provide you with a more personalised experience on the Website.


We may use the information collected in the following ways to ensure a better experience to readers and for our own internal record keeping:

  • To operate and maintain the Website;
  • To create your account, identify you as a user of the Website, and customise the Website for your account;
  • To send you promotional information, such as newsletters. Each email promotion will provide information on how to opt out of future mailings;
  • To send you administrative communications, such as administrative emails, confirmation emails, technical notices, updates on policies, or security alerts;
  • To respond to your comments or inquiries;
  • To provide you with user support;
  • To protect, investigate, and deter against unauthorised or illegal activity.


The Website currently uses the following third party service providers – we may share your information when you explicitly authorise us to share your information:

Google Analytics: this service tracks Website usage and provides information such as referring websites and user actions on the Website. Google Analytics may capture your IP address, but no other personal information is captured.

MailChimp: this service is used solely for the delivery of email updates and newsletters. We store your name and email address for purposes of delivering such communications. Please refer to MailChimp’s Privacy Policy for further information. You can unsubscribe from our newsletter by clicking on the unsubscribe link provided at the end of each newsletter.

Affiliate Programs: MadAboutMacarons is not currently a participant in affiliate advertising programs. These are designed to provide a means for sites to earn advertising fees by advertising and linking to their respective sites.

We also use different external services like Google Webfonts, Google Maps and external Video providers (YouTube). Since these providers may collect personal data like your IP address we allow you to block them by updating your privacy settings. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

All the data from the Website is saved on the WPopt server. The server access is secure and with limited access.


Our Website uses an SSL certificate and a firewall to protect the Website from attacks and intrusion. Much that we would like to confirm its full security, we cannot guarantee we can protect it 100%, nor can we guarantee that a visitor’s computer has no malware. We use AntiSpam Bee to protect the Website from spam.


The Website uses traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


On the Website, you may subscribe to our e-mailing list for blog post updates and for our newsletter. All mailings sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns. Because of these tracking pixels, we may see if and when you open an email and which links within the email you click. Also, this allows the Website to adapt the content of future mailings or newsletters to the interests of the user. This behaviour will not be passed on to third parties and is strictly for internal purposes only to understand what you prefer to see.


We do not share your personally identifiable information to any third party. At this current time, the Website does not have any advertising or sponsorship from other parties.


You may opt out of future email communications by following the unsubscribe links in any of our emails.

For information about opting out of Gourmet Ads and ad serving partners please visit


If you leave a comment on the Website, certain information may be publicly visible. Your email address will never be available publicly. Users will see your username, avatar and website information.


The web site contains links to other websites of interest not owned by the owner of this website. We will not, and cannot, control how your personal information is used on these other websites. Therefore, we cannot be responsible for the protection and privacy of any information that you provide whilst visiting such sites which and are not governed by this Privacy Policy. Consult the privacy policies of the linked websites to see how they use your information.


For questions related to this Privacy Policy, please contact