With the budding arrival of Spring on 20 March, it’s also the official date of Macaron Day Paris 2021.
Initiated in 2005 by Pierre Hermé, dubbed the ‘Picasso of Pastry’, Macaron Day is always a charitable event organised by high-end pastry chefs throughout France, Europe and the World over who are all members of the prestigious Relais Desserts group.
This post was published on 10th March 2016 and I’ve published various editions over the years. As last year’s event was cancelled, I’m now happy to say this one is updated and the 16th year is on – welcome to the 2021 edition!
Macaron Day Paris 2021
Now in its 16th year, Macaron Day 2021 is a smaller affair than previous years – and last year, due to the pandemic’s lockdown in France, it was cancelled. This year, the charitable project is organised with photographer, Stéphane de Bourgies (President of Zazakely Sambatra) and Relais Dessert pastry chefs Pierre Hermé and Vincent Guerlais (Relais Dessert’s President). For their second year running, the Jour du Macaron‘s chosen charity is for the children of Madagascar.
What is Zazakely Sambatra?
Zazakely Sambatra, meaning ‘happy children’ in Malagasy, is a public association founded in 2004 by Véronique de Bourgies following the adoption of two children in Madagascar. After Véronique’s tragic disappearance during the Paris terrorist attacks on 13 November 2015, her husband, Stéphane has continued to keep the flame burning for the children of Madagascar.
One of the poorest countries in the world, 92% of the Malagasy population lives on less than a dollar a day. Half of the population of Madagascar is made up of children under 14 years old. The association works to provide Madagascar’s youth with the necessary development – through training, exchanging, community organising, to help realise their potential. This includes extracurricular activities, learning about health and nutrition and, in line with Relais Desserts’ strive for Excellence, passing down knowledge and savoir-faire.
Limited Edition Box: Macaron Day 2021
Inspired by the textile designs of Madagascar, these limited edition boxes were designed by Malagasy stylist, Sih Rakout. EACH BOX WILL CONTAIN SIX MACARONS (starting at 9 euros) by each member of Relais Desserts participating in Macaron Day 2021 – see list below.
Each macaron will conjure up the magic flavours of Madagascar: vanilla, chocolate and spices.
Plan your Spring Macaron Day Paris 2021
So on 20th March, if you’re able to participate in Macaron Day Paris 2021, please do help raise funds by tasting at least one limited edition box of 6 delectable macarons from the following participating patisseries around Paris in aid of Zazakely Sambatra. 100% of sales from these boxes will go to the charity. Please note all closing times are at 6pm in Paris due to the governmental curfew.
With an infinite gourmet choice of his macarons, anyone who has tasted them is bound to have their favourites. Creations that spring to my mind include Chloé (chocolate-raspberry), Infiniment Chocolat, Infinitely Rose or Passion Fruit or Orange or Grapefruit… What could be in the running in that box with his house signatures? Infinement de choix…
- 4 rue Cambon, 75001 Paris (Tuesday- Saturday 11am-6pm; Sunday/Monday closed)
39 avenue de l’Opéra, 75002 Paris (Monday-Sunday: 11am-6pm)
4 rue de Bretagne, 75003 Paris (Monday-Sunday: 11am-6pm)
18 rue Sainte-Croix de la Bretonnerie, 75004 Paris (Monday-Sunday: 11am-6pm)
72 rue Bonaparte, 75006 Paris (Monday-Sunday: 11am-6pm)
126 blvd Saint Germain, 75006 Paris (Monday-Sunday: 10am-6pm)
53-57 rue de Grenelle, 75007 Paris (Monday-Sunday: 11am-6pm)
Publicis Drugstore, 133 avenue des Champs-Elysées, 75008 Paris (Monday-Sunday: 12pm-6pm)
89 boulevard Malesherbes, 75008 Paris (Monday-Sunday: 11am-6pm)
Lafayette Gourmet, 35 Boulevard Haussmann, 75009 Paris (Mon-Saturday: 9.30am-6pm; closed Sunday)
185 rue de Vaugirard, 75015 Paris (Monday-Sunday: 11am-6pm)
58 avenue Paul Doumer, 75016 Paris (Monday-Sunday: 10am-6pm)
This Japanese-French pâtisserie is highly Japanese with spectacular flavours such as Matcha Green tea; Black Sesamé; Genmacha; Hojicha; Yuzu; but what will be in that box?
- 56 Boulevard de Port Royal, 75005 Paris (Tuesday-Sunday 11am-2.30pm/3.30-6pm; Closed Monday)
35 rue de Vaugirard, 75006 Paris (Tuesday-Sunday 11am-1.30pm/2.30-6pm; Closed Monday)
103 rue Saint Dominique, 75007 Paris (Tuesday-Sunday 11am-1.30pm/2.30-6pm; Closed Monday)
Lafayette Gourmet, 35 Boulevard Haussmann, 75009 Paris (Mon-Saturday: 9.30am-6pm; Closed Sunday)
25 rue de Pérignon, 75015 Paris (Tuesday-Sunday: 11am-6pm; Closed Monday)
With his classic macarons including chocolate yuzu, I’ve loved his pear-cardamom and gingerbread macarons, just to get the spices going.
- 238 rue de la Convention, 75015 Paris (Tuesday-Saturday: 8.30am-6pm; Sunday: 8am-1.30pm; closed Monday)
2 rue Wurtz, 75013 Paris (Monday-Saturday: 7.30am-6pm; closed Sunday)
45 Rue Raymond du Temple, 94300 Vincennes (Tuesday-Sunday: 8.30am-6pm; closed Monday)
Jean-Paul Hévin’s macarons specialise in chocolate and I’m guessing that we’ll see Tana (Grand Cru ganache from Madagascar) and Vanill’in.
- 231 rue Saint Honoré, 75001 Paris
41 rue de Bretagne, 75003 Paris
3 rue Vavin, 75006 Paris
23 bis avenue de la Motte Picquet, 75007 Paris (all 4 boutiques open Mon-Saturday: 10am-6pm. Closed Sunday)
Lafayette Gourmet, 35 Boulevard Haussemann, 75009 Paris (Saturday: 9.30am-6pm; Closed Sunday)
Try his classic selection: my favourites are Pistachio; Mango-tangerine; or Coffee and chocolate cream laced with strong coffee.
- 93 rue de Seine, 75006 Paris (all shops: Tuesday-Saturday: 10am-6pm; Closed Sunday/Monday)
57 rue Damrémont, 75018 Paris
53 rue Caulaincourt, 75018 Paris
The legendary house, LeNôtre has always put their Madagascan Bourbon vanilla pride of place – and no doubt we’ll discover their other classics including chocolate and bitter coffee.
- 10, rue Saint Antoine, 75004 Paris (Mon-Sun 9am-6pm)
15, boulevard de Courcelles, 75008 Paris (opening times as above for all boutiques)
22, avenue de la Porte de Vincennes, 75012 Paris
61, rue Lecourbe , 75015 Paris
44, rue d’Auteuil, 75016 Paris
48 avenue Victor Hugo, 75016 Paris
121, avenue de Wagram, 75017 Paris
Aren’t we lucky that the pastry and chocolate star of France’s west coast, Christophe Roussel, also has a boutique in Paris’s Montmartre? His boutique, ‘Creative Duo Avec Julie‘ (Christophe’s adorable wife) at the bottom of the hill known as the butte de Montmartre, always has a most sumptuous selection of macarons to choose from.
Please – if you ever see Christophe or Julie serving at the Montmartre boutique, please say bonjour from me! I’ve been so privileged to be part of his JURY twice now for the amateur pastry competition in La Baule – it’s always the most deliciously fun event (last time in 2019 was with Mercotte, Christophe Felder, Raphaël Haumont & Eric Guérin).
I see Christophe Roussel and his team have released the cutest chocolate sculptures this year – check out their new 2021 Easter collection here.
Back to the Parisian macarons! I personally love his Salted Caramel Coated with Dark Chocolate; Passion Fruit and Tarragon; Vanilla, Coffee, Chocolate, Gingerbread and Cheesecake macarons too. Och – try them ALL!
- 5 rue Tardieu, 75018 Paris (Monday-Sunday: 10.15am-1.30pm/2pm-6pm)
Rest of France: Participating Macaron Day Patisseries
For a list of other participating patisseries in the rest of France, see this complete list from Relais Desserts.