This Privacy Policy explains how Mad About Macarons collects, uses and protects any personal information you provide when you visit or interact with this website https://www.MadAboutMacarons.com.
By using this website, you agree to the collection and use of information in accordance with this policy. Please also review the Terms of Service for more details about your use of the site.
Data Controller
The Data Controller responsible for this website is Mad About Macarons SASU (SIREN 992 653 501), operated by Jill Colonna.
If you have any questions about how your personal data is handled, or wish to exercise your rights under data-protection law, please contact me at jill@madaboutmacarons.com.
For privacy and security reasons, my full postal correspondence address is not published online, but it can be provided on verified written request for legitimate data-protection enquiries.
Information We Collect
Information You Voluntarily Submit to the Website: We may collect personal information such as your name and email address, for example, when you submit a contact form, leave a comment, or subscribe to our newsletter.
Information We Collect from Others: You may choose to link your Facebook, Instagram, or Google accounts, in which case we may access your name, email address, and profile picture associated with that account.
Automatically-Collected Information: We automatically collect data about your visit, including IP address, browser type, operating system, referring website, pages viewed, and the dates/times of access. We also collect information about actions taken on the Website, such as links clicked.
Cookies: We use cookies to store preferences, personalise content, and analyse site usage. You may refuse cookies by modifying your browser settings, but this may limit functionality. See more under "Cookies" below.
Store Purchases (Digital Products)
The main website may link to our separate Store at store.madaboutmacarons.com, where digital products such as e-books and online courses are available for purchase.
The Store is operated using WooCommerce and Stripe, which process payment information securely. No payment details are collected or stored on the main website.
Personal data processed during a purchase (name, email, IP address, and order details) is handled under the Store's dedicated Privacy Policy: https://store.madaboutmacarons.com/privacy-policy/
How We Use the Information
We may use the collected information to:
- Operate and maintain the Website
- Personalise your experience and display content relevant to your interests
- Respond to comments and provide user support
- Send administrative emails and newsletters (you can unsubscribe anytime)
- Track and analyse performance and advertising on the Website
- Protect against unauthorised or illegal activity
Legal Basis for Processing (GDPR)
Under the General Data Protection Regulation (GDPR), we process your data based on:
- Your consent (e.g., newsletter signup or cookie acceptance)
- Our legitimate interest (e.g., website functionality, analytics)
- Legal obligations where applicable
Data Retention
- Newsletter subscribers: retained until you unsubscribe or request deletion.
- Contact form enquiries: up to 12 months after last correspondence.
- Analytics data: per vendor defaults (e.g., 14 months for Google Analytics if enabled)
You can request deletion at any time by contacting jill@madaboutmacarons.com.
Security
The Website uses SSL encryption and firewall protection. While I take appropriate technical precautions, complete security cannot be guaranteed. Your use of the website is at your own risk.
Cookies
The main website uses cookies for analytics, advertising, and affiliate tracking (including Raptive and Amazon Associates). The Store uses additional cookies required for WooCommerce (e.g., cart functionality, login sessions, digital downloads).
You can manage cookie preferences at any time through your browser settings or via the cookie banner.
For more information about cookies and how to disable them, visit: All About Cookies.
Third-Party Services and International Transfers
This website uses several trusted third-party services that may collect or process data:
- Google Analytics: used to understand how visitors use the website. It may capture your IP address but no other personal data. See Google's Privacy Policy.
- Flodesk: Email service provider used to manage and send newsletters. Your name and email are stored securely within Flodesk. See Flodesk's Privacy Policy.
- Affiliate Programs: Mad About Macarons participates in the Amazon Services LLC Associates Program, CJ (Expedia), and Cook'n With Class affiliate programmes. These use cookies to track clicks and assign small commissions, at no extra cost to you. See Amazon's Affiliate Program Policy.
- YouTube: Some posts include embedded videos that may collect your IP address. You can block this through your cookie settings or browser preferences.
- Hosting: The website is hosted by WPopt, whose servers are securely managed and access-restricted.
Your data may be transferred to and processed in countries outside your country of residence (including the United States). Where this occurs, appropriate safeguards such as Standard Contractual Clauses are in place to ensure ongoing data protection.
Digital Products and Store Purchases
This website may link to our separate Store at store.madaboutmacarons.com, where digital products such as e-books and online courses are available for purchase.
If you choose to visit the Store, WooCommerce and Stripe will process the personal data required to complete your order (for example: name, email address, IP address, and purchase details).
Payment card information is processed securely by Stripe and is never collected or stored by the main website or the Store.
Personal data processed during a purchase is handled under the Store's dedicated Privacy Policy: https://store.madaboutmacarons.com/privacy-policy/
Advertising
CMI Marketing, Inc., d/b/a Raptive ("Raptive") is a service provider of this Site for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive's data usage, click here: https://raptive.com/creator-advertising-privacy-statement
Affiliate Program Participation Disclosure
This website engages in affiliate marketing, which is done by embedding tracking links into the content. If you click on an affiliate link and make a purchase, a cookie will be placed on your browser to track sales for purposes of small commissions.
Mad About Macarons is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by linking to Amazon.com and affiliated sites. As part of this Amazon Associates program, the Website will post customised links, provided by Amazon, to track the referrals to their website. This program uses cookies to track visits for the purposes of assigning a small commission on these sales, at no additional cost to the reader.
Mailing List and Tracking
When you subscribe to our email list, your email may contain a small tracking pixel that indicates whether an email was opened and which links were clicked. This helps tailor future content to your interests. No tracking data is shared with third parties.
Publicly Visible Information
If you leave a comment on the website, your name, avatar, and any website link you provide will be publicly visible. Your email address will never be published.
External Links
This website may contain links to other sites not owned or operated by Mad About Macarons. We are not responsible for their privacy practices or content. Please consult their policies directly.
Links to our Store
The main website may link to our digital product Store at store.madaboutmacarons.com.
While both are operated by Mad About Macarons SASU, the Store has its own Terms & Conditions and Privacy Policy governing purchases, account creation, and digital content delivery. When you make a purchase, the terms of the Store apply.
Opt-Out
You may opt out of receiving emails by clicking "unsubscribe" in any message.
Children's Privacy
This website and newsletter are intended for general audiences and not directed to children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided personal data, please contact jill@madaboutmacarons.com so it can be deleted promptly.
User Rights (GDPR)
You have the right to access, rectify, erase, restrict, or object to the processing of your personal data, and the right to data portability under applicable law.
If you wish to exercise any of these rights, please email jill@madaboutmacarons.com
If you are located in the European Economic Area (EEA) or the UK, you also have the right to lodge a complaint with your local data-protection authority. In France, this is the CNIL (www.cnil.fr).
Contact Information
For any questions or concerns regarding this Privacy Policy, please contact:
Mad About Macarons; Email: jill@madaboutmacarons.com
Legal Notice (Mentions Légales)
Mad About Macarons (SASU), registered in France under SIREN 992 653 501, is responsible for the operation of this website.
Director of publication: Jill Colonna
Registered office: Paris region, France (full postal address available on request for verified enquiries)
Hosting provider: WPopt AB, Sweden
Contact: jill@madaboutmacarons.com
This website may link to our separate digital product Store at store.madaboutmacarons.com, which is operated under the same company but governed by its own Terms & Conditions.
Last updated: 22 November 2025