Aux Merveilleux de Fred is one of the most glittery cake shops in Paris. All the boutiques look alike, from the signature chandelier to the extra sweet meringue cream cakes being prepared on show from the window as a constant, delicious spectacle.
Aux Merveilleux de Fred Spreading Its Cakes Around Paris
I first wrote about Aux Merveilleux in 2012, after the first Paris cake shop opened in the 16th (not far from my office of 10 years). By then there were already 3 shops open in Paris.
Fast forward to 2025 and there are a staggering 20 boutiques, deliciously 'spread' around the City, including in Saint-Germain-en-Laye. Nobody seems to mind queuing (unusual for France, I know!) simply because the spectacle of preparing the cakes are hypnotising in the window.
There's also over 30 around France - and many more opening up around Europe, with about 20 stores total from New York, Toronto to Tokyo.
Who is Fred of Les Merveilleux?
Fred is Frédéric Vaucamp, who started out in Northern France as a pastry chef apprentice at 14 and in 1982 opened his first traditional pâtisserie in Hazebrouck in Flanders. By 1995 he opened his first Merveilleux de Fred shop in Lille's historical quarter. From then on, his lighter re-invention of the Merveilleux cake literally spread like hotcakes!
Today, with its doors always open and wafts of brioche coming from the oven, it's not difficult to be lured in to this chandelier-clinking bakery.
Why 'Les Merveilleux'? Some History
Merveilleux cakes were popular cream-coated meringue confections in the 18th century in Northern France and Flanders. So, how did they get their name?
After the French Revolution, the Directory Regime (1796-1799) helped high society pick up elegance again. Self-confident women, known as les Merveilleuses, dressed in antique clothes. They were often humid, figure-hugging and transparent (oh-là-là!), frequenting the first fashionable tea rooms, concert halls and theatres. They'd be seen with Les Incroyables, effiminate young people who's mission was to seek pleasure.
Then the cakes were turned into a masculine name, Les Merveilleux.
What Are The Merveilleux Cakes?
None of the names have the descriptions on them in the shops. I guess as customers, we're supposed to know them already! Each sweet meringue cake comes in large, individual or mini, and each take a theme from 18th Century French society:
- The Merveilleux: meringue, chocolate whipped cream and rolled in chocolate shavings;
- The Incroyable: cinnamon lovers will love the speculoos cream coated meringue and rolled in white chocolate shavings;
- The Impensable (Unthinkable) with its crispy creamy coffee meringue is our family favourite, without the little blog of Chantilly cream;
- Sans-Culottes - meaning "without breeches or pants" - referring to the common people who largely took part in the French Revolution. This is whipped cream with caramel and rolled in crystallised meringue;
- The Magnifique: meringue, praline whipped cream, rolled in almond chips and caramelised hazelnuts (mini only);
- The Excentrique: those that like a cherry in their cake.
Best Example of How to Window Shop in France - Licking Windows!
Merveilleux meringue and cream cakes are freshly prepared directly at the window, a particularity of each shop. This is perhaps the best example of how to window shop in France: in French, it's called 'faire du lèche-vitrine': literally to do some window-licking!
It's not just the chocolate-flaked meringue cakes. Prepared in front of the customer are les gaufres fourrées (vanilla and rum waffles from Lille). Meanwhile, stacks of brioches stand in front of the ovens, ready to be baked.
Fred's Cramiques or Brioches
Moreover, Fred took the traditional small raisin-filled Kramiek (Flemish) brioche from Flanders and added his own marvellous touch to the Cramiques.
You'll find 3 different flavours: the traditional Cramique with juicy raisins, plain studded with over-sized sugar pearls, plus the chocolate cramique - generously studded with dark chocolate chips. Grab one and keep it for breakfast. Personally I prefer buying these as they're not as sweet as the Merveilleux cakes.
What's more, check out their cute logo. I find the silhouette couple so beautifully chic that I keep their boxes to re-cycle them for my homemade macarons. As they don't make macarons, it doesn't look like I'm passing their cakes off as my own!
So, what kind of Merveilleux are you? Marvellous, Incredible or Unthinkable?
Aux Merveilleux de Fred Paris
All open Monday-Sunday
24 rue du Pont Louis-Philippe, 75004 (near Centre Pompidou)
2 rue Monge, 75005
94 rue Saint-Dominique, 75007 (see more pastry shops and tea rooms on this street)
29 rue de l'Annonciation (just off rue de Passy), 75016 (near Musée Marmottan Monet)
Place Louis Armand, Galerie des Fresques, 75012 (Gare de Lyon)
12 Place d'Aligre, 75012
23 rue Daguerre, 75014 (Montparnasse)
129 bis, rue Saint Charles, 75015
7 rue de Tocqueville, 75017
This post is not sponsored in any way.
Originally published 9th January 2012. Text/images update to reflect the new boutiques in Paris.
Kim Bee
They would have needed a window cleaner if I'd been standing there watching. How did you hold back? I love coming by here to drool and get jealous of your culinary adventures. The highlight of my day was Taco Bell. Yup, Paris is sounding so good right now.
Jill
@ Kim and Dana: California sounds wonderful right now with some warm sunshine...
Amalia
Thank you again Jill, I cannot wait to get that cookbook and bake away 🙂 I think the BIG ones are a fabulous idea, I would definitely get them! My dream is to travel to Paris one day, hopefully study overseas and eat all these amazing and beautiful creations!
Jill
Somehow studying and pastry go very well together...
Lora
Wow what a lovely find. I"ll take one of each in every size please!
Patty
A morning escapade in Paris that involves pastry sounds wonderful to me, thanks for sharing all your lovely photos!
Gerry @Foodness Gracious
A meringue or am I right LOL. The old ones are the best! Fantastic looking pastries, makes me yearn for another trip to Paris,
Take care.
Jill
Well haste ye back, Jimmy 🙂
Charlie
They look awesome!
Now let's see if I have this right.
You have baked meringues.
The chocolate and chantilly cream is mixed together.
The meringues are dipped in it.
Then rolled in chocolate flakes. and coated with powdered sugar.
The flavourings added to the chantilly ??
And Voila
I'm sorry if I am just repeating, but I'm trying to get it into my head.
I wouldn't mind trying these.
They wouldn't be as great as the ones in Paris....but I'm in Canada and won't know the difference. ;<)
Jill
You've got it, Charlie. Sounds good, eh? My favourite was the one with cinnamon/speculoos bits added to the Chantilly. In any case if you can't get to Paris, give this a go and you won't be disappointed.
Kiri W.
Wow, these loove truly amazing! I'd love to try these next time I'm back in France 🙂
Lisa @ tartedujour.com
Jill - I just adore stopping by your blog and seeing what is going on in Paris, dentist appointments and all. You have a warm and appealing way of writing. I feel like I'm there with you and your Italian friend having a coffee-croissant-chatter too! A happy new year to you and your family! I look forward to many more virtual coffee-croissant-chatters with you in 2012!
Jill
Thank you so much, Lisa. Sometimes I wonder if anyone really reads my stuff so you've made my day! Cheers on that virtual coffee and chatter...
Tina@flourtrader
Thanks for this marvelous peek into the new pastry shop. I am sure that you enjoyed this better than the baby clothing! The worst thing though would be trying to decide what to get at that shop, all those pictures look delicious. Also glad to find out that a Paris city guide blog will be starting up.
Lastly-congrats on the lucky winners of your wonderful book. Enjoy the day!
Jill
Tina, that's why I'm happy to taste for you! 😉
Liz
Look at all those yummy goodies!!! We've booked our trip to France for early June, so I'm furiously taking notes! I will be bugging you for other ideas...be warned 🙂 And I'm hoping there's a chance you'll be in Paris one of the days we're visiting! Tell Marinella thanks!!!
Jill
I hope we can meet up, too. Can't wait to see you! Marinella's site will help you - especially when the English translations go up soon. I'll try and find some ideas in the way of future blog posts, as I want to share about the outskirts, too.